Strong growth in Bay of Plenty tourism

Press releases
Friday, February 12, 2016

Tourism gave the Bay’s local economy a real boost over summer.

Guest nights in the Bay of Plenty for December were up 27 nights on December the year before.

“Tourism in the Bay is in great shape and there is a real flow-on effect to the rest of the local economy,” says Todd Muller.

“As well as accommodation providers, extra guest nights benefit many local businesses including food outlets and retail.

“In our local area, I have seen the positive impact of tourism growth. Our community is buzzing with people from every walk of life who have come to visit our region. We have so much to offer here and it’s great to see the growth in tourism to the region as more people realise that.

“Nationwide, guest nights were 6.2 per cent higher than the year to December 2014, representing 21 months of consecutive monthly increases. In the Bay we saw a larger increase with a 7.8 per cent in guest nights. It really goes to show how popular our region is.

“Tourism is supporting jobs both locally and around the country. More people are coming, staying longer and spending more.

“Tourism helps support our regions with 11 out of 12 having increased guest nights and over half of international tourism expenditure spent outside the three main cities.

“Last year was a big year with tourism directly contributing $10.6 billion or almost 5 per cent to GDP.

“Since 2008, the National-led Government has invested over $700 million in tourism and tourism promotion. These impressive results show it is paying off.”


Media contact: Shannon Stewart (04) 817 9431