Muller welcomes stunning kiwifruit recovery and result
Todd Muller, Bay of Plenty MP says the Zespri result announced this morning is good for growers, good for Tauranga and good for NZ.
“Zespri and the kiwifruit industry need to be acknowledged. It was only a few short years ago the industry was under real pressure and they have turned it around superbly.
“The annual results announced today talk to leadership, discipline and collaboration from the orchard canopy to the supermarket shelves around the world.
“The results across all categories are powerful but the Green result is astonishing.
“That a fruit that has been around for 50 years, and to all intents and purposes at risk of commoditisation, has become through the Zespri system a premium global food brand is the stuff of Harvard Business Reviews.
“It is an industry that is still flat out with their 2016 harvest, but they do collectively deserve to reflect a moment on a job well done.
Media contact: Shannon Stewart (04) 817 9431